There are consultants of all types. So, marketing a consulting business effectively will focus on what you specialize in. The more specialties you have, of course, the more beneficial your services will sound to potential clients.
You will want to attract and lure the type of businesses who have used your services and have had success with them. If you have consulted for manufacturing companies, and they have been successful due to your consultations, then you should focus on this proof of success for yourself. If you have worked with restaurants, and they have experienced success from your marketing strategy suggestions, then you have this ammunition, as well. In fact, if you have testimonials from these other businesses that you have worked with, that will help your marketing efforts greatly.
In fact, you should make it a practice that each and every business you do consulting for gives you some sort of feedback, whether it is along the way, or at the end of your service contract. Ask for full sentences and details about their experiences with your firm. And always ask if you can use their feedback on your website and in advertising claims in the future. You will soon build up a database of positive testimonials that you can use at your discretion.
Marketing is multi-faceted. You will want to convey all the different types of marketing strategies you work with. Your potential customers will be happy to see that you are well versed in Internet classifieds, web design, direct mail marketing, and email marketing, as well. The more types of marketing you know about, the more effective your consulting firm will appear.
If most of your businesses experience success from one particular type of marketing that you have suggested to them, you should know this and focus on it. Your future customers will appreciate the fact that they have many different ways to market their products and business, but that one strategy worked best for a certain company.
You may want to design a website that is interactive. If your future clients see that you are interested in information about them, they will know that you are going to be professional and efficient as you learn more about their company. You may get all their basic information, like contact information. But you may also offer a short free consultation.
The free consultation will be very brief and will only let them know about your services and how you intend to provide them. They will receive pricing also at this time. This way they will know what they are getting and for how much. And there should be no surprises.
There should, however, be options to continue your services, and upgrade to better marketing consulting, as well. Effectively marketing a consultant business is not an easy task. But if you do it well, it only proves that you are an effective business consultant. And the way you market yourself should serve as a test for your consulting business.